Grace Doerfler is an award-winning art director, designer, and photographer in Annapolis, MD. She is currently Art Director at Liquified Agency.
Grace is a creative leader with senior experience in art direction, project management, photography, branding, and web design. She is passionate about branding, culture, accessibility, and storytelling, letting no detail go unnoticed and no path unexplored.
Art Director
@ Liquified Agency
May 2025– Current
Directs creative and production for web, marketing, and social media campaigns, guiding the visual execution of brand concepts across digital and print.
Leads creative development and photography for photo shoots and content production, ensuring assets align with brand strategy and audience goals.
Manages timelines, coordinates with creative teams and vendors, maintaining consistency across all visual touchpoints.
Supervises, coaches and develops the junior creative team.
Graphic Designer
@ the U.S. Naval Academy Foundation & Alumni Association
2023-2025
Crafted strategic framework to align with organizational objectives and enhance user engagement, accessibility, and functionality for website redesign. Led design project including content framework, use journeys, site maps, wireframes, and design.
Delivered creative solutions for internal and external stakeholders, supporting fundraising efforts across the donor base and high-value donor societies, with the latest campaign engaging 30K+ donors and generating $3M+.
Creative Lead
@ the AI Education Project
2021-2022
Directed the organization’s brand and website redesign, collaborating with digital branding and user experience agencies to elevate visual identity and increase user engagement.
Owned website design deliverables, including user journey mapping, wireframes, prototypes, and custom branded illustrations, ensuring alignment with organizational goals and brand standards.
Freelance Creative
@ Grace Hana Studio
2019-Present
Delivered consistent, intentional design and illustration solutions, managing multiple client projects simultaneously while meeting tight deadlines and shifting priorities.
Oversaw end-to-end project execution for branding, marketing materials, UX/UI design, email, and event collateral, ensuring alignment with client vision and goals.
Built and maintained long-term relationships with clients, including Wrabyn Boutique, Sonatype, The Federal Laboratory Consortium for Technology Transfer (FLC), Frank For Ward 8, and AUTM, through effective project management and communication.
Awards
2026: Hermes Creative Award - Website, https://prevention.abcf.org/
2026: 7 Silver ADDY Awards for Art Direction.
2026: 7 Gold ADDY Awards for Art Direction.
2026: ADDY Advertising Industry Self-Promotion Media: AMY Award Winner: Drop Theory Merch.